Kerusso is the Greek word meaning "to herald (as a public crier), especially divine truth (the Gospel); preach, proclaim, publish". For more than 25 years, Kerusso has been heralding, preaching and proclaiming the Good News of Jesus Christ through Kerusso Christian T-Shirts, Caps, Jewelry, Gifts, and Accessories. As one of the original pioneers of T-Shirt Evangelism, Kerusso set the standard and is today the leading producer of Christian T-Shirts.
The mission of Kerusso is simple - Proclaiming the Good News to the world through products about Jesus. While Christian T-Shirts are the primary way that Kerusso fulfills this mission, we also produce other products that carry out this mission. These products include: Christian Hats, Christian Hoodies, Christian Jewelry, Christian Toys, Christian Accessories and Christian Gifts.
Kerusso’s President and CEO, Vic Kennett, founded the company in 1987. Starting with a $1000 family loan and three Christian T-Shirt designs, Kerusso was born in a spare room of the Kennett house. Vic placed an ad in Campus Life magazine and began a mail-order business. While still working full-time as a carpenter, he would check the mail for orders during his lunch breaks. When he had enough orders, he’d take them to a local screen printer to print. Barely breaking even with this approach, he almost quit - but was encouraged by his sister not to give up.
He decided that selling Wholesale Christian T-Shirts might be a better route, and took two days off of work to visit Christian Retail Stores in the area near his Eureka Springs, Arkansas home. He discovered there was a demand, added a few more designs, and tracked down a sales group to carry his designs to the Christian Retail market.
Styles, design trends and color palettes change rapidly, but using T-Shirts as a clever way to share your faith doesn’t change! Vic says, “Message is number one, and if you can mesh that with current trends you have an impactful combination that will capture people’s attention and hopefully change a life!”
Year after year, Kerusso is recognized by retailers as the #1 supplier of Christian T-Shirts. But Beyond that great honor, an even greater honor is hearing the stories of T-Shirt Evangelists sharing their faith and bringing people to Christ because of a conversation that was sparked by the message that was communicated through a Kerusso Christian T-Shirt. To God be the glory!
In Mark 16:15 Jesus said; “…Go into all the world and preach the good news to everyone.” (NLT) With Kerusso Christian T-Shirts, doing your part to fulfill the great commission Jesus gave us to do is fulfilling, fun and life-changing. According to Impressions magazine (the leading apparel decorating supplier magazine) a graphic T-Shirt will be read as many as 3,000 times in its existence. T-Shirt Evangelism is a powerful method of proclaiming the Good News! Kerusso has reached the world with over 14,000,000 t-shirts and caps – if each shirt was read only 100 times (30 times less than the study indicates) , then Kerusso apparel wearers have preached the gospel more than 1.4 BILLION times! Now that’s world changing potential – Praise God!
Today the Kerusso campus occupies 10 acres, which is home to over 65,000 square feet of manufacturing and office space. Kerusso is one of the top employers in Berryville, Arkansas, providing jobs to more than 100 “Team Kerusso” members. Our goal is to be a light in our community.
Kerusso has always been a giving company, strongly committed to giving back to the work of the Kingdom. After the events of 9/11, Kerusso was able to give $20,000 to the American Red Cross and The Salvation Army relief funds. Kerusso has donated hundreds of thousands of dollars, and thousands of Christian T-Shirts to churches, boys and girls’ ranches, prison ministries, women’s shelters, disaster relief efforts and other charities nationwide.
In 2005, Kerusso named Compassion International as the non-profit organization to receive a portion of the proceeds from our “Live For Him” project. To date, Kerusso has donated over $375,000 to Compassion through the sales of Live For Him products which include Live For Him Red Wristbands, Live For Him T-Shirts, Live For Him Caps and Live For Him Jewelry.