Hold Fast Consumer Marketing Manager

March 29, 2022 4 min read

Kerusso Careers

GOAL

The Hold Fast Consumer Marketing Manager will drive customer advocacy, generate mass awareness, and maximize sales by identifying and implementing multi-channel marketing strategies.

CLASSIFICATION:  Exempt                                                            

REPORTS TO:  Vice President of Marketing                                                         DATE: March 2, 2022

OVERVIEW

The Hold Fast Consumer Marketing Manager works directly with our VP of Marketing, Graphics/Web division, and content team. This position requires someone who eats and breathes marketing, e-commerce and is looking for the opportunity to dive headfirst to help execute a bold and aggressive vision.

This role will require someone who is personally passionate about the Hold Fast brand which is focused on promoting faith, family, and freedom. The designs and messaging are heavily patriotic and recognizes the Biblical values and principles that the United States was founded on. Finally, we are looking for someone who is not ashamed to boldly celebrate their faith, family, and patriotism and who want to see Biblical values preserved in America.

If you don’t like a fast-paced, changing environment that comes with high expectations, coupled with a deep love for America this role might not be for you. But, if you love marketing, taking on challenges, and have a heart to serve and fulfill a powerful mission like Kerusso’s, it may be what you’re looking for.

Beyond all of that, we hope you are as excited about our mission as we are:

“Proclaiming the Good News to the World through Products about Jesus”

This is what gets us out of bed every morning, and the opportunity to share the Gospel with our work is one of the many very exciting reasons we love getting to do what we do. 

 

PRIMARY RESPONSIBILITIES

  • Support day-to-day site updates. Includes adding or removing assets, updating landing pages, merchandising collection pages, updating blogs, setting up promotions, and ensuring on-time and accurate delivery.
  • Perform regular site audits to find opportunities to improve SEO, user experience, and conversion. As part of this, you would check for correct pricing, images, forms, and other areas as needed.
  • Create and deploy cross-channel marketing campaigns. These may include digital, direct response TV, radio, podcasts, sponsorships, direct mail, and more.
  • Interface with the Customer Service team, ensuring service levels are achieved and any required fixes are handled immediately.
  • Collaborate with creative partners to inform, project manage, and publish site assets.
  • Influencer program. Assist in managing communications, order fulfillment, and tracking.
  • Ambassador/Affiliate program. Assist in managing communications, order fulfillment, and tracking.
  • Monitor sales and category trends to optimize and merchandise the Hold Fast website.
  • Manage social media. Create posts, stories, and proactively engage with the community.
  • SEO. Research keywords, review descriptions, and review H1, H2, H3.
  • Capture web analytics data with Google Analytics, track against business defined KPIs, and update reporting to key stakeholders.
  • Lead and/or assist with paid search.
  • Plan the strategy & execution for ecommerce: including KPI goals, content, media, SEO, and product analytics. Provide weekly and monthly analytical reporting from Shopify, Google Analytics, and our other platforms.
  • Guide copywriting for website with SEO as a priority.

REQUIRED SKILLS

  • 5-10 years of direct-to-consumer multi-channel marketing experience
  • Advanced knowledge of product marketing, brand management, and marketing strategy
  • Experience with Shopify Plus
  • Experience with Klaviyo or similar email marketing platforms
  • Experience with Google AdWords, Google Merchant Center, Google Analytics, Microsoft Advertising, Paid Social
  • Strong proficiency with website analytics and data analysis
  • Ability to work under extremely tight timelines with data entry accuracy
  • Strong communication skills and ability to clarify or resolve discrepancies
  • Project management skills with ability to multi-task
  • Ability to work independently as well as be highly collaborative on projects
  • Strong financial, research and business analytical skills
  • Flexibility to accommodate demanding project schedules
  • Strong interpersonal and communication skills
  • Proficient in MS Office tools such as Word, Excel, Outlook, PowerPoint, etc.

REQUIRED EDUCATION/EXPERIENCE

Bachelor’s Degree or proven track record in multi-channel consumer marketing, including digital marketing and e-commerce.

PLATFORMS/TOOLS WE USE

  • Shopify
  • Klaviyo
  • SEM Rush
  • Crazy Egg
  • Yotpo
  • Google Analytics
  • Shogun
  • HubSpot

 

ABOUT KERUSSO

Our Company - Kerusso is a Greek word meaning "To herald divine truth as a public crier." For over 30 years, Kerusso has been proclaiming the Good News to the world through apparel & accessories. As one of the original pioneers of “T-Shirt Evangelism”, Kerusso sets the standard. 7-time member of INC. 5000’s list of fastest growing privately held companies in America and world leading producer of Christian themed T-Shirts.’

Working at Kerusso: “One Team One Mission" - At Kerusso we’re passionate about our work and are driven by our purpose: Proclaiming the Good News to the World through products about Jesus. Our Team Motto is: “One Team, One Mission!” Each and every day we work together as one to achieve that shared mission. Our culture is equal parts casual, candid, and driven. We’re serious about delivering results for our customers, our company, and our Team, while at the same time enjoying what we do.

Location -On location or remote

Click here to apply - https://www.kerusso.com/pages/kerusso-employment-application-section-1





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