The three-month contest, March 1 through May 31, was sponsored by Arkansas Blue Cross and Blue Shield, the Arkansas Department of Health, and the Arkansas Department of Human Services. It has gained such popularity that the Challenge has spread across the U.S. In 2012, representatives of 139 groups from 32 participating states gathered in Little Rock, Arkansas as the Blue&You Fitness Challenge winners were announced.
Gail Pharis, a member of the Governor’s Council on Fitness and Executive Director of the Little Rock Marathon, announced Kerusso as the Group 13, 2012 Challenge Winner. Lamar Elementary School in Lamar, Arkansas finished such a close second – and both groups were so far ahead of other participants in the category they were also awarded a 1st place plaque.
Kerusso Associates won by exercising a minimum of 30 minutes a day and then accessing the Blue&You site to log checkpoints on a virtual path across the country. “Their determination was fierce and they received motivational messages by me and our Human Resources Director, Bob Ahart, to keep our team focused on the fitness goals,” stated Founder/CEO Vic Kennett. “Bob and I also participated as part of the team, because teamwork is what Kerusso is all about. In fact, several Kerusso family members also joined our team for the Challenge.”
Four measures determined the winners of the challenge with the highest scoring group on a single item earning the points assigned to that measure. The group earning the most cumulative points was declared the overall winner for their group size category. 1 – Goal Participation: Percentage of participants meeting/exceeding 30 checkpoints; 2- Exercise Frequency: Average number of checkpoints per participant; 3- Overall Participation: Percent of eligible population participating; and 4- Persistency Rate.
“Fitness is such an important life value that Kerusso also has its own Fitness Center available seven days a week to all 100 Kerusso Associates,” noted Kennett.
The Challenge was started in 2004 by Arkansas Blue Cross and the Arkansas Department of Health to encourage employees to work toward the public health recommendation of adult physical activity 30 minutes a day.
When not exercising, Kerusso continues to stay true to its mission of Proclaiming the Good News to the world through products about Jesus.