submitted by Lorri Carter, Vice President of Creative Development
It’s a new year and time to start on a new line!
Really – in the Creative Department at Kerusso designers are prayerfully working on new items that you will see online and in stores in June and into 2010. If you’ve ever wondered about or process I’ll give you a little of the skinny. The brand new items that you can buy now on our site are the results of months of brainstorming, Bible study, market research and countless consumer surveys. To create a line of 12 new t-shirts we start out with about 50-60 scripturally sound and culturally relevant ideas. Some of them we come up with and some are submitted by people like you who visit our site’s “Tell us your Idea” tab. (http://www.kerusso.com/ContactUs/Ideas.aspx)
From there we will develop as many as 35 of the designs for consumer testing – if you are a part of our survey group I can’t tell you how much we appreciate you! You help us make better products – we look at every single comment and response and give everything a thorough review and chop it down to 10-12 designs that we unleash on the world. We can’t wait to hear how you affect those you encounter with this brand new crop and we realize that all of our prayers and vision for this line now rests on your shoulders. As you summon up the courage to wear your Kerusso Tee as you go forth on your daily errands you are proclaiming the Good News hundreds or even thousands of times – and you look pretty cool doing it! Thanks for doing your part!